Rick Ross Has finally ended his Relationship with Reebok Over 'Rape Lyrics'

It's finally ended. As Reebok has ended its relationship with rapper Rick Ross as controversy over lyrics he contributed to boast about drugging and raping a woman has caused an uproar.

while the Maybach Music mogul boasted about drugging and raping a woman. He spit:
“Put Molly (Ecstasy) all in the champagne.  She ain’t even know it.  I took her home and I enjoy that.  She ain’t even know it.”


Rick Ross at the BET awards last year
Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials.

Last week, the Miami-based rapper apologised on Twitter for his part on fellow rapper Rocko's song U.O.E.N.O, which contains lyrics that seem to refer to drugging and having sex with a woman who is unaware of what is happening.

Rape survivors and women right groups launched a petition and media campaign asking Reebok to drop the rapper, despite his many apologies. Reebok released a statement today saying:

"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so."Reebok goes on:  "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse." Lesson learnt!