Tech:Yudala Unveils Surprises, Incentives at Zero Gravity Initiative

To mark the first anniversary of its record breaking entry into the Nigerian e-commerce sector, the Management of Yudala, Africa’s pioneer composite e-commerce outfit, has revealed its intention to make the inaugural edition of a mega-concert tagged Zero Gravity an unforgettable experience for its numerous customers and other prospective participants.

Yudala made a grand entry into the e-commerce sector late last year, breaking all existing records in the process and setting new standards with several innovative strategies including the first drone delivery, same day delivery on a nationwide scale, pioneered offline and online Black Friday sales as well as marketing campaigns such as Neighbor to Neighbor Mega Deals, Mid-Day Madness, Yu-Jara and Mobile Monday.

Yudala Zero Gravity will feature headline acts and the best artistes from the genres of contemporary music and rock gospel from Nigeria and beyond, with the first edition scheduled to hold in Lagos, Abuja

and Enugu.

Each city will host two concerts, a rock gospel concert and contemporary music blast. Yudala will offer free pass to existing customers on the basis of purchases made from August 1st 2016 on its online platform or experience stores nationwide.

In view of this, Prince Nnamdi Ekeh, founder/vice president, Yudala, said for every purchase made from any of the company's platform from August 1st, shoppers will earn points and once they reach the purchase threshold for attendance, a notification will be sent informing them of this development.

"The customer will then get a chance to select his or her preferred city or cities of attendance. Also, customers will be upgraded to VIP or VVIP status based on further purchases which may take them to the threshold for these categories,” he said.

For non-customers who wish to attend the Zero Gravity concerts, tickets will be on sale at Yudala online and experience store in the preferred city of attendance. The concerts will witness pure acoustics performances with digital musical equipment from New Concept Media.

Also, subsequent editions will see the selection of host cities based on revenue posted online or by the various Yudala offline experience stores nationwide.”Yudala also revealed that it has concluded a number of partnerships with interested corporate organisations, original equipment manufacturers and media organizations.