Nude photo story boosted traffiic At Online Paper.
Mail Online also hit a new peak for daily unique browsers, with 14.3 million on 2 September, the day Islamic State published the video showing US journalist Steven Sotloff’s beheading. Leaked nude pictures of celebrities had also gone online two days previously. Mail Online reported 11.8 million average daily unique browsers across the month.
Guardian News & Media’s website network, theguardian.com, enjoyed a 10% rise in monthly traffic to 113.9 million unique browsers in September – more than a third higher than the same period in 2013. The total exceeded the previous record for theguardian.com set in July of 104.3 million. The average number of average daily unique browsers rose by 700,000 month-on-month to almost 6.5 million.
David Pemsel, deputy chief executive of GNM, said the figures underlined the site’s reputation as a global newsbrand: “When major news events happen, the Guardian is at the forefront of the action.”
September was also a good month for Trinity Mirror, with a near 17% rise for its national newspaper website network to just over 76.3 million unique browsers and a daily average of 3.8 million.
Adding in the company’s regional titles brought the monthly total to more than 91 million, which chief executive Simon Fox said made it the clear leader in regional digital publishing in Britain.
“Our national sites enjoyed growth of 145% in September. This is down to the strength of our journalism and how we then publish this content across our platforms. Mobile and video are performing well and with social we are making real progress,” he said.
Traffic to telegraph.co.uk jumped by 11% month-on-month to just under 80 million – 26% higher than September 2013 – with an 11.4% rise in average daily unique browsers to almost 4 million.
The Independent website added more than 15% to its traffic compared to August, bringing the total to just under 53 million unique browsers, an average of almost 2.4 million a day – a 12.8% rise.
The only national titles to suffer declines were dailystar.co.uk, which sank 8.7% on August to 10.6 million monthly unique browsers, with the daily average figure plunging 20% to just over 556,000.
Express Newspapers stablemate, express.co.uk, managed to increase monthly unique browsers by 6.8% to 16.4 million, but the daily average slid by 11.7% to just under 755,000.
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